Founded in 1996, The Art of Shaving™ is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The Art of Shaving Shops are found in 100+ locations across the US and the brand recently opened its first international location in Moscow. The Art of Shaving is sold online at www.TheArtofShaving.com and is found at fine retailers such as Nordstrom, Bloomingdale’s Neiman Marcus, Barneys New York, Saks Fifth Avenue, Holt Renfrew, and Macy’s.
The Art of Shaving was competing in a very selective market that began to backlash their luxury brand with the growing popularity of The Dollar Shave Club and Harry's Quality Shaving. These competitive shaving companies were winning over popularity with their auto-ship razor bundles and other affordable shaving accessories.
With a newly designed identity, a competitive shaving bundle plan with auto-ship features, and their five star customer service, Art of Shaving was able to jump back to the top of the market as the leading distributor in male grooming products and accessories. A new advertising campaign was launched with Art of Shaving's redesigned identity and new stores were opened nationwide to manage their company growth.
Wireframes were created to help with the flow of ideas and help with the user experience. Since the site is responsive, I figured out what users needed the most when looking at the site on their phones. Including a quick way to find a store and an Art of Shaving contact number was priority for this website to work successfully on a mobile level.
Style tiles are a quick method to configure different typeface choices and color patterns. This quick way of working allows for a fast output of design choices before creating entire mock ups or beginning any coding.